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In 1913, Lloyd Garfield Balfour took notice of the expanding number of students enrolling in college and the growing popularity of sororities and fraternities. He saw a unique opportunity and began Balfour, a company that manufactured and distributed high-quality fraternity and sorority jewelry to college campuses across the country.
During WWI, Balfour was called upon to produce military insignia for the U.S. Armed Forces. After the war, we developed new product lines including high school and college rings, pins, commercial insignia, stationery, diplomas and awards.
Alternatively in 1939, three brothers revolutionized how school yearbooks were produced. While the oldest yearbooks pre-date 1900, they were limited to those schools that could afford the expensive engraving process. Herbert, Edgar and Bill Taylor introduced offset lithography to yearbooks, and Taylor Publishing was born producing top-quality yearbooks for schools across the country.
Balfour was more than ready to take advantage of increases in school populations after the Second World War. We also took notice in the growth of American business and created a market for employee achievement and recognition products.
In the 1970s, gold was freed from government monetary controls. It rose from $35 per ounce to $850 per ounce. In response to the increase, we introduced special alloys to make class rings affordable for everyone and developed special manufacturing techniques that allowed us to offer students an endless variety of personalized ring design choices.
Yearbook production changed dramatically in the late 1970s when electronic page composition replaced the decades-old cut-and-paste method. Taylor again led the way with computerized copy preparation followed by the first desktop publishing software for yearbooks.
Our aspirations to continually improve Balfour and its products led us to start producing championship rings. Since then, Balfour has come to be known as the “Choice of Champions,” because of our excellent quality and design services. We have produced Super Bowl rings for the San Francisco 49ers and Dallas Cowboys, World Series champions New York Yankees, and Stanley Cup champions New York Rangers, as well as countless high school state and collegiate champions across the country.
The 1990s began another transformation for yearbooks, one that continues today. The advent of desktop publishing and digital photography expanded the possibilities for print products. All-color yearbooks and online publishing software have forever changed how yearbooks are produced.
In late 1996, Balfour combined with the business of CJC Holdings, Inc. to become part of a new company, Commemorative Brands, Inc. We continue to keep our reputation for producing quality and innovative products, while being dependable and reliable to our customers.
In July of 2010, American Achievement Corporation (AAC) leveraged the reputations of both Taylor Publishing and Balfour to begin marketing and selling on-campus under one master brand: Balfour.