Commemorative Brands, Inc., the parent company of Balfour®, has endorsed the No Dirty Gold campaign's human rights and environmental principles for more responsible gold production, principles the campaign refers to as the Golden Rules.


Balfour understands that their customers, made up of mostly high school and college students, are firmly committed to social responsibility. By supporting the No Dirty Gold campaign's Golden Rules, our brand hopes to reflect the values of the many students around the country who have a deep commitment to environmental and social justice.


Key Facts to Know:

  • By signing onto the campaign's Golden Rules, Balfour becomes the first class rings manufacturer to call on the mining industry to extract and manufacture gold under the highest social, human rights and environmental standards.
  • Balfour joins other jewelry retailers such as Tiffany & Co., Zale’s and Helzberg Diamonds in their support of the No Dirty Gold campaign's Golden Rules.
    • using recycled gold and adhering to the diamond Kimberley Process. Our brand also using recycled gold and adhering to the diamond Kimberley Process. Our brand also complies with all Fair Labor Association employment standards.
  • According to the U.S. Geological Survey, more than 80 percent of the gold consumed in the United States is used to make jewelry.


The No Dirty Gold Campaign:

The No Dirty Gold campaign is a Washington, DC-based collaboration between the international relief and development organization Oxfam America and the environmental advocacy organization EARTHWORKS. Since the No Dirty Gold campaign was launched in 2004, more than 55,000 people around the world have signed a petition calling for "cleaner" gold production. In addition, nineteen major jewelry retailers, including Tiffany & Co., Helzberg Diamonds and Zale Corp., have endorsed the campaign’s "Golden Rules" for more responsible mining. More information regarding No Dirty Gold is available at www.nodirtygold.org.


Commemorative Brands, Inc.

Headquartered in Austin, Texas, American Achievement Corporation’s Commemorative Brands, Inc. is a leading manufacturer and supplier of commemorative jewelry, from class rings for colleges, universities and high schools across the country, to wedding and affinity jewelry. The company has been creating class and sports achievement rings and accessories for almost 100 years. American Achievement Corporation is a Fenway Partners portfolio company.