About Us

Formerly known as American Achievement Corporation and Iconic Group, Balfour & Co. is one of the largest commencement services companies leading the industry in digital product innovation by helping students and their families celebrate the most meaningful moments in their lives. Operating under Balfour^®, GradImages^®, University Photo^®, Gaspard^®, ArtCarved^®, KeepSake^®, and Taylor Publishing Company^®, the Company provides personalized products such as class jewelry and apparel, yearbooks, graduation cap and gowns, announcement products, and photography through digital marketing technology, personal in-school deliveries, and customized school assortments. The Company operates throughout North America with around 5,000 team members.

To learn more visit Balfour.com, the destination for Graduation products, and GradImages.com, the industry’s largest commencement photography platform.